Super Swim 2023
Starlight Children’s Foundation Australia
2022 & 2023
Starlight Super Swim is a nationwide fundraising event that encourages participants to dive in and swim to support sick kids. To maximize engagement and donations, the project required a seamless and engaging digital experience.
Using the Raisely platform, I designed a user-friendly website with a clear, intuitive UX that made it easy for swimmers to sign up, track their progress, and encourage donations. Beyond the core platform, I also built high-converting landing pages in Unbounce to support external marketing efforts and created email marketing sequences that nurtured participants throughout the event.
The result was a visually engaging and conversion-focused digital experience that helped Starlight Super Swim drive participation and fundraising success.
Working with charities and their unique audiences meant understanding the specific needs of fundraisers, donors, and event participants. The goal was to create a digital experience that was engaging, user-friendly, and optimized for conversions while ensuring it aligned with Starlight’s mission.
This project was designed to create a seamless fundraising experience, keeping participants engaged and motivated while making it easy for donors to contribute. From interactive user dashboards to mobile-friendly solutions, every feature was crafted to enhance engagement and maximize impact.
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