Creator Cards is an exciting collectible trading card project featuring 160+ content creators across Twitch, YouTube, and TikTok, with a strong focus on Australian creators. Fans can buy booster packs, open them live, and discover new creators through QR codes linking directly to their profiles.
I worked on multiple aspects of the project, including the website, logo design, branding, email marketing, and social media strategy. The goal was to create a bold, engaging, and community-driven brand that captured the excitement of collecting while helping creators grow their audience.
The result? A visually striking, interactive brand that blends nostalgia with modern creator culture, giving fans a new way to connect with their favourite influencers.
With collectible trading cards traditionally linked to sports and gaming, the challenge was to translate that hype into the world of digital content creators. The brand needed to feel premium, fun, and community-focused while maintaining a strong digital presence.
Every aspect of the project was designed to maximize fan engagement, make collecting fun, and boost discoverability for creators.
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