Good Abrasives Logo Concept Design
Good Abrasives
Logo Concept Design
2024
Good Abrasives is more than just a brand—it’s a movement that supports men’s mental health by fostering a community of crafters, makers, and tradesmen. Built around the idea that working with your hands can be therapeutic, Good Abrasives is aligning with a local charity to provide support and resources for men who find solace and focus in crafting, woodworking, and metalwork.
I was brought on to develop the visual identity for Good Abrasives, crafting a logo that balances industrial strength with a sense of community and well-being. We explored multiple logo concepts, each reflecting the brand’s core values of resilience, craftsmanship, and mental wellness.
The result? A bold, meaningful logo direction that captures the spirit of both craftsmanship and mental health advocacy, with more branding work to come as the project grows.
Good Abrasives needed a logo that would resonate with hands-on workers while subtly reflecting the mental health mission behind the brand. The challenge was to create an identity that felt strong, reliable, and industrial, yet also carried a message of support and community.
The project is just the beginning, with more work to come as Good Abrasives expands its mission to support mental wellness through craftsmanship and community. 🛠💙
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